Digital Marketers always need free SEO tools to show the best and fast results and want to drive massive traffic to their sites. Earlier Digital Marketers had to break their heads when it came to SEO, but tables have turned since we all have various SEO tools now. When starting off as a Digital Marketer, it’s always advisable to find tools that are easy as well as effective. Anxious about how to find them? Don’t worry, we got you.
We’ve prepared a list of free SEO tools that’ll help you to improve your web traffic drastically.
Free SEO tools for Keyword research
When talking of SEO, the first thing that comes to our minds is Keyword Research. Putting up the right keywords in your article is the foremost crucial thing you can think of for your site to rank better on the Google SERP.
The very first and very frequently used Keyword research tool would be Google Keywords Planner. The AdWords Keyword Planner is an incredibly useful and powerful keyword research tool. You can use Google Keyword Planner for keyword research, filter them, view keyword statistics performance estimates, and get ad group ideas. There are various alternatives to Google Keywords Planner. The best would be Keywordtool.io – Keyword tool provides a huge handful of long-tail keyword opportunities and common questions asked. Other than this you can use Answer The Public and UberSuggest.
Another great tool that comes in very handy is Keywords everywhere. It’s a browser add-on for Chrome & Firefox that shows you monthly search volume, CPC, and competition data of keywords on multiple websites as soon as you search anything in real-time. Best part? It is a free SEO tool.
But where to put these keywords after all?
Free SEO tools for content
You need to put up good content on relevant topics that people are looking for. Google Trends come into the picture in this case. Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things. Compare multiple terms to see the relative popularity. So, now that you know what’s trending, go ahead and create awesome content.
One of the coolest or what you can call the “father of all SEO tools” is Google Search Console. Google Search Console gives you a monstrous amount of free data: What keywords you rank for and at what position exactly, who links to you, and how many times, how are your internal links spread out, and what your site architecture is. It tells you if you have any duplicate metadata, and how to fix it.
Semrush is the best alternative to GSC. Apparently, it’s a free SEO tool and is great and convenient to use. It does everything that GSC does and even more. You should definitely check this site out if you haven’t.
Free SEO tools for backlink analysis
For Comprehensive link analysis, the best recommended would be Ahref’s Backlink Checker. The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable.
Pro tip: Paste in a competitor’s website to find instant link opportunities.
The best alternative that we’ve used for this is again a free SEO tool and that is SEO Review Tools.
Free SEO tools to know your performance
Last but not the least, you should know how your page/site is performing in real-time, and check the speed and usability of your site on multiple devices so for that you need Google Pagespeed Insights. Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes. Also, if you want to check Where you Rank- right now- use SERProbot. It’s important to have a general idea of how your rankings are doing and whether you’re falling or rising in the SERPs because that’s the best indicator of whether your current SEO strategy is working or you need to shake it up a bit.
Use these free SEO tools to make the best out of your site or contact Digiturtle Marketing for the best SEO.